eMAG Prepares 1.8 Million Products for Black Friday on November 6

eMAG will launch its 16th Black Friday edition on November 6, offering more than 1.8 million products at their lowest prices of the year. Discounts will range between 15 percent and 70 percent, with some offers reaching up to 98 percent.

The company estimates sales of 1.04 billion lei, marking the first time it will cross the one billion lei threshold. This figure represents approximately 50 million lei more than the results recorded in 2025.

“If we took these discounts and spread them over a month or a week, there would be a little each day, but there would no longer be the spectacle.”

On Black Friday, eMAG expects to sell as much as it typically does in an entire month. More than 500,000 products will leave its warehouses within the first 24 hours, and all orders are scheduled to reach customers by November 21.

The retailer continues to hold Black Friday on a single day, while other stores have extended their promotional campaigns to a week or even a month. CEO Tudor Manea explained that concentrating all discounts into one day creates a shopping spectacle.

Negotiations with manufacturers were more difficult this year due to market conditions in electronics and home appliances. Suppliers reduced their marketing budgets, making it harder for eMAG to secure discounts.

Customers can access up to 10,000 lei in shopping credit through eMAG Wallet, payable in 12 interest-free installments. A new Genius Elite membership will cost 499.99 lei per year and offer benefits worth up to 1,500 lei.