Lula Surpasses Flávio Bolsonaro in Digital Popularity Index Ahead of Runoff
Quaest data shows Lula's digital score rose while Flávio Bolsonaro's declined after the first round of Brazil's presidential election.
KEY POINTS
- Lula's Digital Popularity Index score rose from 70.7 to 82.6 points.
- Flávio Bolsonaro's score fell from 80 to 76.4 points.
- The index covers October 4 to 15 and tracks 175 variables across seven platforms.
- Flávio Bolsonaro led the first-round vote with 47.03 percent against Lula's 45.16 percent.
- Quaest director Felipe Nunes cited digital strategy changes and political events as factors.
President Luiz Inácio Lula da Silva overtook Senator Flávio Bolsonaro in the Digital Popularity Index compiled by Quaest after the first round of Brazil's presidential election.
Lula's score increased from 70.7 to 82.6 points between October 4 and 15, while Flávio Bolsonaro's fell from 80 to 76.4 points.
“Lula overtook Flávio in the digital popularity index because Lula grew and he also shrank.”
Flávio Bolsonaro finished the first round ahead of Lula with 47.03 percent of the vote compared to 45.16 percent.
Felipe Nunes, director of Quaest, attributed Lula's recovery to changes in digital campaign strategy and political events that mobilized supporters.
Federal deputies Ana Elisa and André Janones joined Lula's communication team, producing vertical videos and organizing supporters through WhatsApp missions.
Rallies in São Paulo and Rio de Janeiro and Senate approval of ending the 6×1 work schedule also contributed to the president's digital growth.
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