BILD

BILD was founded in 1952 and is Germany's highest-circulation newspaper, owned by the Axel Springer group. It is the clearest German representative of the tabloid tradition: short sentences, large headlines, heavy use of pictures. Its power to shape the country's political agenda has long been a subject of argument.

BILD's television and digital video operation carries the paper's editorial line on screen. Watching it with its tabloid identity and the group's line in mind is necessary to place its reporting correctly.