Turkish Trade Ministry fines Antalya store 108,370 lira for misleading discount ad

Turkey’s Trade Ministry Advertising Board has fined a store at an outlet shopping center in Antalya 108,370 Turkish lira for a misleading “second product 50 percent off” advertisement. Posters placed throughout the store and across different departments created the impression that discounts applied to all products, even though the campaign was limited to the footwear category.

The board ordered the misleading advertisements to be stopped and imposed the administrative fine on the business. The penalty was issued as part of the ministry’s ongoing inspections aimed at protecting consumers’ economic interests and ensuring fair trade.

“As the Trade Ministry, we will continue our inspections determinedly to protect our citizens’ rights and ensure a fair commercial environment.”

Trade Ministry Press and Public Relations Advisor Bekir Kaplan announced the decision on his social media account. He said the ministry would continue its inspections determinedly to protect citizens’ rights and maintain a fair commercial environment.

Both reports describe the same inspection and penalty, with no conflicting details between them. The fine amount, location, product category, and official statement are consistent across the two publications.