Apple Launches HomeView Smart Display at $299
Apple enters the smart display market with the 7-inch HomeView hub, priced from $299 and powered by the A18 chip and Siri AI.
KEY POINTS
- Apple launches HomeView, its first smart display, starting at $299 US
- Device features 7-inch Liquid Retina display, A18 chip, and facial recognition for up to six users
- Tabletop and wall-mounted models priced identically; pre-orders open October 13
- Integrates with new Apple Home Collection accessories from LG and Schneider Electric
- Runs on new HomeView Software with Siri AI (beta) co-developed on Google Gemini
Apple has unveiled the HomeView, its first dedicated smart display, marking a significant expansion into the smart home category. The device features a 7-inch Liquid Retina display, a 12MP Center Stage camera, and runs on a new HomeView Software platform powered by the A18 processor.
Two form factors are available at the same starting price of $299 in the US: a tabletop version with an adjustable speaker base and a wall-mounted screen-only model. Pre-orders opened on October 13 ahead of a November 13 release date.
“If Siri AI is good, this is the most coherent smart home line-up Apple has ever shipped. If it isn't, HomeView is a very nice photo frame.”
The hub recognizes up to six household members by face, automatically surfacing personal calendars, messages, and widgets. It serves as a central controller for the new Apple Home Collection accessories, including a video doorbell, smart lock, and thermostats made with LG and Schneider Electric.
The launch coincides with the debut of Siri AI, a rebuilt assistant co-developed with Google Gemini technology, currently labeled as beta. Personal context features require a compatible Apple Intelligence device, and some server-based AI functions may eventually require a subscription fee.
In Australia, the HomeView retails for A$449, while the UAE launch date and pricing remain unconfirmed. The release arrives six years to the day after the original HomePod mini debut and represents the first major hardware launch under CEO John Ternus.
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