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Apple Unveils iPhone 18 Pro, Pro Max and First Foldable Duo at 2026 Event

Apple announced its 2026 iPhone lineup with higher prices, a new CEO, and its first foldable device.

Sources: ADSLZone, Malay Mail, Prensa Libre, El Comercio4 sources ↓|· 1 min read
Apple Unveils iPhone 18 Pro, Pro Max and First Foldable Duo at 2026 Event
Photo: Prensa Libre

KEY POINTS

  • Apple announced iPhone 18 Pro, Pro Max, and foldable iPhone Duo on September 9, 2026
  • John Ternus debuted as CEO at his first Apple event
  • US pricing: Pro Max from $1,299, Duo from $1,999; pre-orders September 12
  • Spain estimated pricing: Pro €1,469, Pro Max €1,619, Duo €2,339
  • New 48MP Fusion Main camera with variable aperture and Pro controls

Apple held its annual iPhone event on September 9, 2026, at Apple Park in Cupertino, California. The company introduced the iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Duo, its first foldable phone.

John Ternus led his first event as Apple's chief executive following Tim Cook's departure. The new models feature a 48-megapixel Fusion Main camera with variable aperture, Pro camera controls, and improved battery life.

In the United States, the iPhone 18 Pro Max starts at $1,299, up from the iPhone 17 Pro Max's $1,199. The iPhone Duo begins at $1,999. Pre-orders open September 12 with store availability on September 18.

Spanish pricing estimates show the iPhone 18 Pro at €1,469, the Pro Max at €1,619, and the Duo at €2,339, each roughly €150 higher than the previous generation. Storage options include 256GB, 512GB, 1TB, and 2TB.

READ THE FULL STORYat ADSLZone

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TOPICS

#Technology#Business#Company#Artificial Intelligence

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