Apple unveils iPhone 18, Watch Series 12, AirPods 5 at 2026 event
Apple's first event under new CEO John Ternus introduces foldable iPhone 18 Ultra, health-focused watches, and noise-cancelling open-ear AirPods.
KEY POINTS
- Event held September 9, 2026 at Apple Park, Cupertino
- John Ternus debuted as CEO, replacing Tim Cook
- iPhone 18 Ultra is Apple's first foldable phone
- Apple Watch Series 12 starts at $449 / €450 / MX$9,499
- AirPods 5 claim 50% better noise cancellation in open-ear form
Apple held its 2026 launch event on September 9 at Apple Park in Cupertino under the theme "Surprise and shine." It was the first presentation led by John Ternus, who succeeded Tim Cook as chief executive.
The company revealed the iPhone 18 family, including Pro, Pro Max, and a new Ultra model that marks Apple's entry into foldable phones. The Ultra resolves months of speculation about a folding device.
“Surprise and shine”
Apple Watch Series 12 and Ultra 4 headline the wearables lineup. Series 12 starts at $449 in the United States, €450 in Spain, and MX$9,499 in Mexico, with similar pricing across Europe. Ultra 4 adds longer battery life and advanced outdoor-sport tracking.
AirPods 5 keep the open-ear design but improve active noise cancellation by up to 50 percent over AirPods 4. New computational audio algorithms and a multi-port acoustic architecture manage ambient sound without sealing the ear canal.
Adaptive EQ and personalized spatial audio tailor output to each user's ear shape. Apple positioned the updated portfolio so each device addresses distinct daily needs rather than converging on a single use case.
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