Bad Bunny's Super Bowl show wins 7 Emmys, makes history as first Spanish-language winner
The Apple Music Super Bowl LX Halftime Show becomes the most-awarded halftime production ever at Creative Arts Emmys.
KEY POINTS
- Bad Bunny's Super Bowl LX halftime show won 7 Creative Arts Emmys on Sept 5, 2026
- First Spanish-language program to win Outstanding Variety Special (Live)
- Most Emmy wins for any halftime show, surpassing 2022 Dr. Dre show's 4 wins
- Brazilian Miguel Gandelman won Outstanding Music Direction for his work on the show
- Show drew 125 million viewers on NBC during Seahawks vs Patriots game
Bad Bunny's Super Bowl LX halftime show won seven Creative Arts Emmys on September 5, including the top prize for Outstanding Variety Special (Live). The Apple Music production became the most-awarded halftime show in Emmy history.
The 13-minute Spanish-language spectacle aired February 8, 2026, from Levi's Stadium in Santa Clara, California, drawing 125 million viewers on NBC. Guest performers included Lady Gaga and Ricky Martin.
“The only thing more powerful than hate is love.”
It is the first Spanish-language program to win the premier variety special category, and only the second Super Bowl halftime show to do so after the 2022 Dr. Dre-led production. Bad Bunny's show surpassed that predecessor's four wins.
Additional wins covered music direction — awarded to Brazilian musical director Miguel Gandelman — plus choreography, sound mixing, lighting design, technical direction and camerawork, and directing for a variety special under Hamish Hamilton.
The production earned nine nominations in July, a record for any halftime show. The Creative Arts Emmys continue September 6 with drama and comedy categories; reality series The Traitors claimed six awards on the first night.
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