Liverpool Agrees Record Sponsorship Deal With Turkish Airlines
Liverpool ends a 17-year partnership to sign a multi-million-pound shirt sponsorship deal with Turkish Airlines.
KEY POINTS
- Liverpool signs a five-year shirt sponsorship deal with Turkish Airlines.
- The agreement ends a 17-year partnership with Standard Chartered.
- The new sponsorship covers men's, women's, and academy team kits.
- Deal values are reported at over £300 million, 350 million euros, or £60 million annually.
Liverpool has agreed a major five-year shirt sponsorship contract with Turkish Airlines, marking a historic change for the club. This partnership ends a 17-year era with Standard Chartered as the club's primary kit sponsor.
The new branding will appear on the kits of the men's, women's, and academy teams starting from the upcoming season. According to Inside World Football, the lucrative five-year agreement is valued at more than £300 million.
Meanwhile, TuttoMercatoWeb reports the value of the historic commercial agreement at 350 million euros. The Daily Mail notes that the deal pays the Reds £60 million a year, making it one of the most lucrative sponsorships in Premier League history.
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