Meta Unveils Muse AI Agent to Automate Tasks and Boost Revenue
Meta has launched its Muse personal AI agent app, designed to handle autonomous tasks like sending emails and booking travel, with tiers ranging from free to $100 monthly.

KEY POINTS
- Meta launched the Muse AI agent app to handle autonomous tasks like emails and payments.
- The product is initially available in the U.S. via a dedicated app and WhatsApp.
- Pricing includes a free tier, alongside $20 and $100 monthly subscription options.
- Each agent runs on a virtual machine to execute background tasks.
Meta has rolled out a long-awaited artificial intelligence assistant named Muse, previously known internally as Hatch. The app is designed to autonomously perform tasks such as sending emails, selling a car, and booking travel.
Chief Executive Officer Mark Zuckerberg aims to provide personal superintelligence to billions of users. This launch also serves to diversify Meta's revenue sources beyond advertising, as infrastructure investments are forecasted to exceed $130 billion this year.
The Muse agent will initially be available only in the United States. Users can access it through a dedicated app or via WhatsApp, and the company plans to integrate it into smart glasses soon.
Meta offers a basic version of the agent for free, alongside monthly subscription tiers priced at $20 and $100 for heavier usage. Each agent runs on its own virtual machine, allowing it to perform background tasks continuously.
Modeled on the open-source AI agent OpenClaw, Muse connects to applications across email, calendar, payments, and health. Users retain control to select which apps connect and can revoke access whenever desired.
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