Turkey fines 70 real estate and car dealers 7 million lira for illegal online ads
Trade Ministry also penalizes Meta and TikTok for failing to verify identities and authorization under the Electronic Advertising Verification System.
KEY POINTS
- 70 real estate and car dealerships fined 7 million lira total
- 152 businesses sanctioned so far under the system
- Total administrative fines reach 15.2 million lira
- Meta fined 20 million lira; TikTok fined 4 million lira
- Meta's total fine under the scope reaches 36.2 million lira
Turkey's Trade Ministry has fined 70 real estate and car dealerships a total of 7 million lira for posting illegal advertisements on Instagram, Facebook, and TikTok. The penalties bring the number of sanctioned businesses to 152 and the total fines under the Electronic Advertising Verification System to 15.2 million lira.
Social media platforms were also penalized. Meta Platforms Istanbul Information Services Ltd. Co. received a 20 million lira fine, while TikTok Istanbul Digital Media and Advertising Ltd. Co. was fined 4 million lira for failing to integrate with the system and meet identity and authorization verification requirements.
“EİDS'ye entegre olmadığı ve kimlikle yetki doğrulama yükümlülüklerini yerine getirmediği tespit edilen Meta Platforms İstanbul Bilişim Hizmetleri Ltd. Şti'ye 20 milyon lira, TikTok İstanbul Dijital Medya ve Reklam Ltd. Şti.'ye ise 4 milyon lira idari para cezası uygulandı.”
The ministry said Meta's total administrative fine under this scope has reached 36.2 million lira. Officials stated that listings must include verified advertisement links and that photos, videos, and descriptions must match the verified property or vehicle.
The statement also noted that omitting price information in real estate and vehicle ads can cause consumer harm, and that prices must be included in shared listings.
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